- Evaluate what constitutes a crisis, and knowing when to implement crisis protocols
- How to manage key messaging and what steps should be taken to immediately protect your organisation
- Review tools that can be used to monitor traffic and public discussion around your brand
- Discuss the application of crisis communications to the current Covid-19 pandemic, and what alterations need to be made to existing strategies.
Date: Thursday 23 April 2020
Timing: 9.45 am – 10.55
Speaker: David Glenwright, Head of Training & Special Projects, JC Social Media
David Glenwright is the head of strategy and training at the
award-winning agency JC Social Media. Having graduated in 2012 with a degree in
War Studies, David now works with businesses of all shapes, sizes and
industries to help them plan and execute effective social media campaigns with
military precision, that lead to genuine results. Having worked with
organisations including Yodel, Avon and Nandos, David is one of only a handful
of trainers in the UK accredited directly by Facebook under their global ‘She
Means Business’ campaign.
In his spare time, David puts his social media expertise to good use volunteering with the Campaign for Real Ale, where he is currently Creative Director for one of the organisations biggest events, the Great British Beer Festival Winter.