Council for Aluminium in Building

Social Media Webinar Thursday 29 October

Our forthcoming Social Media webinar will be run by David Glenwright, Head of Training & Special Projects at JC Social Media.

David has presented a series of well-received seminars and webinars for CAB and his content is aimed at helping you maximise your effectiveness on social media platforms regardless of your company’s current level of engagement. David’s biography can be found here

12 noon on Thursday 29 October   – ‘How to create a social media strategy that’s right for your business’

“What does success look like for us?” is the single most important question when creating a strategy, but for many companies its often overlooked when it comes to defining a strategy for social media. Taking the time at the beginning to consider audiences, set measurable goals and allocate resources will ensure that your social media presence is a positive contribution to your business, and not simply an expected obligation.

This webinar will take you through a series of actionable activities to help you begin creating your social media strategy. We will discuss:

  • What is the point of social media, and what can it do for your company? 
  • What outcomes can you expect from social media, and how is it measured reliably?
  • Who is using social media, and how can you identify them?
  • How do you work out what resources are required to implement your strategy?

This webinar will include a Q & A session, and participants will also receive templates and worksheets to help put these ideas into practice.

There is no cost for CAB members to attend and we would urge you to make the most of this very valuable free resource.

To register – please reserve your place(s) by emailing

How to join – the meeting link will be circulated in due course.